Our CEO, Malik Rossanaly, was invited to share his expertise on the set of BFM Business for a dedicated focus on the Phygital. This was an opportunity for Digital Factory Paris to present its vision of this future-oriented sector.

Discover in this interview the challenges and opportunities of Phygital and let yourself imagine the endless possibilities it offers for the future of commerce.

Recognized for our expertise in the design and production of innovative phygital experiences, Digital Factory Paris helps companies optimize their profitability.

Technologies that boost sales by up to 40%

An expert in the deployment of phygital experiences within stores and points of sale, we currently work with a large number of customers from all sectors of activity, notably in the retail, luxury goods, catering and industrial sectors.

"In terms of marketing, the phygital solutions we deploy increase customer attraction to products, while also achieving a better engagement rate of close to 100%. They can also boost sales by over 40%," explains Malik Rossanaly, one of the company's founders.

The Digital Factory Paris teams are also able to provide companies with precise data on their customers' behavior, giving them new levers to improve their day-to-day sales strategy.

Many years of French expertise in phygital solutions

Currently enjoying strong growth, we work with companies based in France and Europe, as well as internationally.

"We're proud to have a company and know-how that are truly "made in France", and that offer real added value to optimize your customers' in-store experience. We want to preserve this French touch, which is one of our real assets today!" explains Malik Rossanaly.

What is Phygital? How does the Digitale Factory Paris stand out from its competitors? Find out in this interview with BFMbusiness, through the vision of the Digitale Factory Paris.

Get more information about the technologies developed and projects completed by visiting our website.

Subscribe to our newsletter

Malik Rossanaly, guest on BFM Business

Contact us